Display Ads

RATES

*Authors receive up to 40% off to advertise their books in our July/August issue! See the special rates in the sidebar to the right. E-mail us at advertising@pw.org or call (212) 226-3586 x210.



FOUR COLOR

Size 1x rate 3x rate 6x rate
Back cover, inside front cover 4,500 4,050 3,600
Inside back cover 4,300 3,870 3,440
Two-page spread 6,175 5,558 4,940
Full page 3,450 3,105 2,760
Half-page horizontal 1,950 1,755 1,560
Third-page vertical 1,525 1,373 1,220
Quarter-page 1,040 936 832
New Titles/Literary Newsstand 365 329 292


BLACK & WHTE

Size 1x rate 3x rate 6x rate
Two-page spread 5,100 4,590 4,080
Full page 2,825 2,543 2,260
Half-page horizontal 1,600 1,440 1,280
Third-page vertical 1,240 1,116 992
Quarter-page vertical 850 765 680
Eighth-page horizontal 510 459 408


SPECS

Poets & Writers Magazine accepts PDF and TIF files. Electronic files can be sent via e-mail, FTP, or on disk. Ads must be received by the Advertising Department on or before the materials date. Advertisers who send late copy may be charged a fee of $75.

We also offer design services for advertisers who need help with their ad. Our fees start at $125 and may go up depending on the amount of work the ad requires. Please contact us for further information about our design services.

If you have any questions about the information below, are having problems creating copy, or are going to be late in submitting material, please contact the advertising coordinator at 212-226-3586 x219. You may also e-mail Jessica Lanay Moore at adcopy@pw.org or Tim O'Sullivan at advertising@pw.org.

TRIM SIZE

7.75" x 10" Three columns to the page. Perfect bound.


AD SIZE (All Ads Must Be Cropped to Exact Dimensions)

Full page 6.6875" x 8.81"
Full page—full bleed Bleed Size: 8" x 10.25"
(trim size: 7.75" x 10")
Half-page horizontal 6.6875" x 4.1875"
Third-page vertical 2.13" x 8.81"
Quarter-page vertical 3.25" x 4.1875"
Eighth-page horizontal 3.25" x 2"

 
NOTES FOR COLOR ADS:
*Size: All ads must must sized to exact dimensions (see above)
*Color: CMYK only

*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trime line 


NOTES FOR BLACK & WHITE ADS:

*Size: All ads must must sized to exact dimensions (see above)
*Color: Grayscale or "K" (black from CMYK) only. No RGB or CMY colors
*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trime line 


MATERIALS NEEDED FOR ADS IN NEW TITLES SECTION:

*Cover Image file (PDF or TIF high-res cover image file, 300 dpi, CMYK color mode only)
*Ad Text file (DOC or RTF file containing Title, Author, Publisher (optional), one website URL, and up to 60 words of text)


DEADLINES

Poets & Writers Magazine is published six times a year. Deadlines for 2014 issues are:
*Dates & themes subject to change.

ISSUE RESERVATION DATE COPY DUE DATE PUBLICATION
DATE
Jan/Feb
Inspiration

October 31
November 7 December 12
Mar/Apr
Conferences & Residencies
January 3
January 9 February 6
May/Jun
Writing Contests
February 27
March 6
April 10
Jul/Aug
Debut Fiction Authors, plus a special section on agents
May 1 May 8
June 12
Sep/Oct
MFA Issue
 July 3 July 10 August 14
Nov/Dec
Independent Publishing
September 4
September 11 October 9

TERMS

30 days net. 15% commission to recognized advertising agencies; agency discount may not be taken in addition to other special discounts. 15% surcharge for the following premium positions: the first 10 pages, opposite the first page of Grants & Awards. $125 design fee. Space cannot be canceled after reservation deadline. Ad copy received after copy due date may incur a late fee of $150. Prepayment is required of all new advertisers. Poets & Writers Magazine reserves the right to reject or cancel advertisements. We do not accept advertising from organizations or contests that exploit writers.


For more information, or if you have questions, contact the Ad Department. Or call us at (212) 226-3586 x210. We'd be happy to speak with you.

 

SUBMITTING BY MAIL:

Please send your ad to:

Poets & Writers
Display Advertising
90 Broad Street, Suite 2100
New York, NY 10004 

With a readership of more than 100,000 writers actively seeking information, Poets & Writers Magazine represents a unique opportunity for advertisers to reach authors interested in education, conferences, writing programs, careers, and more.

Ad Deadlines

July/August 2014

  • Classifieds Deadline: April 15
  • Display Reservation Deadline: May 1
  • Ad Copy Deadline: May 8
  • Publication Date: June 13
The July/August issue features Debut Fiction and Agents.

Authors advertising their own books receive these discounted rates in our July/August issue:

B&W (40% DISCOUNT)
1/8 pg: $306
1/4 pg: $510
1/3 pg: $744
1/2 pg: $960
Full pg: $1,695

COLOR (30% DISCOUNT)
New Titles Ad: $250
1/4 pg: $728
1/3 pg: $1,068
1/2 pg: $1,365
Full pg: $2,415


September/October 2014

  • Classifieds Deadline: June 15
  • Display Reservation Deadline: July 3
  • Ad Copy Deadline: July 10
  • Publication Date: August 15

The September/October issue features MFA Programs.

For more information, or to reserve space, contact the Ad Department.