Online and E-Newsletter Ads

 



ONLINE ADVERTISING RATES

To ensure you reach the audience that matters most to you, ad space can be reserved on our Homepage and main pages, our Magazine Pages, any of our database pages, the  Directory of Writers, the Speakeasy Message Forum, or the Literary Events Calendar pages. All rates are per one thousand impressions (CPM). The minimum purchase is 30,000 impressions.


Location
Button
(120x90 pixels)
Vertical Banner
(120x240 pixels)
 Horizontal Banner
(468x60 pixels)
Minimum of
30K impressions

Homepage


$18.00 CPM

$28.00 CPM
 
-

$540 / $840

Magazine Pages
Grants & Awards Database
*
MFA Database
Conferences & Residencies Database


$13.50 CPM

$21.00 CPM
 
-

$405 / $630
Literary Magazines Database
Small Presses Database
Directory of Writers
Literary Events Calendar

$8.00 CPM

$13.00 CPM
 
-
 
$240 / $390

Speakeasy Message Forum

-

-

$21.00 CPM

$630


*The Grants & Awards Database is part of the Magazine Pages, but advertisements can be booked to appear only on the Grants & Awards Database.

Interested in both print and online advertising? We'd be happy to create a cross-media advertising plan that fits your budget.

If you have questions or would like to reserve space please contact the ad office.

E-NEWSLETTER

Every two weeks the Poets & Writers e-newsletter is mailed to over 78,000 subscribers who rely on it to provide them with information about what’s new on pw.org.

In each e-newsletter, we offer vertical banner ads and skyscraper ads to the left of the editorial column and one article insertion ad within the editorial column. Full e-newsletter sponsorship is also available. E-newsletters often sell out a month or two in advance. It's a good idea to reserve your space early.

Current E-Newsletter Rates:
Vertical Banner: $600
Skyscraper Ad: $1,200
Article Insertion: $875

For current e-newsletter availability or to request a sample, please contact the advertising office.


THE TIME IS NOW E-NEWSLETTER AND WEB PAGE

Every Thursday, the Time Is Now e-newsletter is mailed to over 15,000 subscribers and features writing prompts for fiction, poetry, and nonfiction, as well as recommendations for books on craft. Time Is Now ads receive placement in the Time Is Now e-newsletter for an entire month (4-5 e-newsletters) as well as placement on the Time Is Now webpage at no additional cost. Time Is Now often sells out months ahead of time; it's a good idea to reserve space in advance.

Current E-Newsletter Rates:
Vertical Banner: $450
 

MAGAZINE SUBSCRIBER E-MAIL LIST RENTALS

Send a dedicated e-blast for your product or service to 23,000 opted-in magazine subscribers. There is a minimum purchase of 5,000 e-mail addresses. The rate is $200 per one thousand e-mail addresses, plus transmission and processing fees. Contact advertising@pw.org for more information.


Ad Dimensions in Pixels
Button 120 x 90
Vertical Banner 120 x 240
E-Newsletter Vertical Banner 120 x 240
E-Newsletter Skyscraper 120 x 600
E-Newsletter Article 160 x 190 (max), plus 50-75 words of text

 

TERMS

 30 days net. 15% discount to recognized ad agencies. Prepayment may be required of some advertisers.

 

pw.org is the definitive online resource for writers of poetry and literary prose. The Web site features articles from Poets & Writers Magazine, as well as databases of grants and awards, literary magazines, and small presses, the Speakeasy Message Forum, the Literary Events Calendar, and the Directory of Poets and Writers. The site also includes My P&W, a versatile tool that provides registered users the ability to save and sort content from the site that is most relevant to them.

Ad Deadlines

September/October 2014

  • Classifieds Deadline: June 16
  • Display Reservation Deadline: July 3
  • Ad Copy Deadline: July 10
  • Publication Date: August 15
The September/October issue features MFA Programs.

November/December 2014

  • Classifieds Deadline: August 15
  • Display Reservation Deadline: September 4
  • Ad Copy Deadline: September 11
  • Publication Date: October 10

The November/December issue features Independent Publishing.

For more information, or to reserve space, contact the Ad Department.