About Our Readers

53,000+ people subscribe to Poets & Writers Magazine.
18,000+ more issues are distributed to bookstores and newsstands.
Total circulation: 70,000+
Total readership: 100,000+

Who are they?

69% of readers are female
31% of readers are male
23.2% are between the ages of 18 and 24
34% are between the ages of 35 and 54
43% are over the age of 55

They are educated
and established.

90% are college graduates
47% have an MFA or MA
13% have a PhD
59% make over $60,000 in household income
30% make over $100,000 in household income

They are loyal to Poets & Writers Magazine.

83% rely on Poets & Writers Magazine as their primary source of information on writing and publishing

They are serious about writing.

58% write poetry
63% write fiction
45% write nonfiction
73% have published poems or stories in magazines
29% have had one of the following published: a book of poems, a collection of short fiction, a novel

They are active readers.

83% purchase 11 or more books per year
42% purchase more than 22 books per year
77% subscriber to at least one literary journal
59% subscribe to two or more literary jounals
96% purchase novels or collections of short stories
86% purchase books of poetry
68% purchase books on writing

They buy their books through all available distribution avenues.

65% independent bookstores
66% chain bookstores
40% mail order/book clubs
55% online

They are interested in all of the arts.

54% buy more than 5 CDs per year
57% regularly purchase classical music
75% watch independent films
51% attend art galleries or museums
44% attend the theater
46% contribute to NPR or PBS

They are highly responsive to ads placed in Poets & Writers Magazine.

60% of our readers respond directly to the ads they see in Poets & Writers Magazine

Ad Deadlines

January/February 2015

  • Classifieds Deadline: October 15
  • Display Reservation Deadline: October 30
  • Ad Copy Deadline: November 6
  • Publication Date: December 12
The January/February issue features Inspiration.

DISCOUNT FOR WRITERS
In the January/February issue, we are happy to offer these special rates to authors advertising their own books!

B&W 40% Discounted Rates:
1/8 pg: $306
1/4 pg: $510
1/3 pg: $744
1/2 pg: $960
Full pg: $1,695

Color 30% Discounted Rates:
New Titles Ad: $250
1/4 pg: $728
1/3 pg: $1,068
1/2 pg: $1,365
Full pg: $2,415

March/April 2015

  • Classifieds Deadline: December 16
  • Display Reservation Deadline: January 6
  • Ad Copy Deadline: January 13
  • Publication Date: February 6

The March/April issue features Conferences & Residencies.

For more information, or to reserve space, contact the Ad Department.