The Poets & Writers Guide to Publicity and Promotion

Looking to promote and publicize your book?

Updated for 2023 and including three new articles, this comprehensive guide provides expert advice from industry professionals and experienced authors on harnessing social media, organizing book tours, giving inspired readings, targeting news outlets, and more.

A collection of articles edited by the staff of Poets & Writers Magazine, our guide to publicity and promotion is the essential resource for forming and tackling a marketing plan to get the attention your work deserves, including:

• A guide to the publicity business
• Becoming your own publicist
• How to pitch yourself to bookstores
• How to create an audio galley
• How to reach your readers with an author newsletter
• The art of the author photo
• How to keep the buzz alive

This file is in PDF format and requires Adobe Reader, available free from Adobe Systems, or other software capable of reading PDF files.

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