Items Tagged With marketing

The Savvy Self-Publisher: Vinnie Mirchandani’s The New Polymath

by Debra W. Englander

The Practical Writer

Posted 2.10.16

Debra W. Englander

Can the publishing industry’s traditional business model compete with today’s marketplace? The president of a technology advisory firm and self-published author tries to answer that question through an analyst’s lens. Literary agent Cynthia Zigmund and publicist Rob Nissen weigh in.

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The Savvy Self-Publisher: Clayton Smith's Apocalypticon

by Debra W. Englander

The Practical Writer

Posted 6.17.15

Debra W. Englander

Clayton Smith has self-published several books, including his latest novel, Apocalypticon, and used his experiences to cofound Dapper Press, a company that provides essential services like editing, design, and promotion to self-published authors. Editor Kim Bookless and publicist Lissy Peace weigh in on Smith’s process, and such self-publishing necessities.

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Blurb Anxiety: The Sometimes Painful Process of Asking for Prepublication Praise

by Shelly Oria

The Practical Writer

Posted 4.15.15

Shelly Oria

Having to approach other authors, some with weighty reputations, and ask for the time-consuming favor of writing a blurb can be an unexpected source of anxiety. A debut author shares her experience with part of the publishing process that many writers don’t talk about.

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Launching a Best-Seller Without Selling Your Soul: The Rewards of Self-Promotion

by Miranda Beverly-Whittemore and Dan Blank

The Practical Writer

Posted 1.21.15

November/December 2014

Through blogging, social media, newsletters, and book giveaways, a novelist teams up with the founder of WeGrowMedia to market her book—and show how making a personal connection with readers can go a long way towards making a book a best-seller.

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