Items Tagged With marketing

Launching a Best-Seller Without Selling Your Soul: The Rewards of Self-Promotion

by Miranda Beverly-Whittemore and Dan Blank

The Practical Writer

Posted 1.21.15

November/December 2014

Through blogging, social media, newsletters, and book giveaways, a novelist teams up with the founder of WeGrowMedia to market her book—and show how making a personal connection with readers can go a long way towards making a book a best-seller.

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Indie Editor Roundtable: Washington, D.C. 2014

Posted 11.25.14

Melissa Faliveno, associate editor of Poets & Writers Magazine, talks with the editors of five independent presses about the kind of work they look to publish, the relationships they cultivate with their authors, and the balance between publishing traditional work and developing new and innovative ideas for both print and digital literature. Panelists include Abigail Beckel of Rose Metal Press, Robert Giron of Gival Press, Andy Hunter of Black Balloon Publishing, Kimberly Steele of Augury Books, and Kathleen Wheaton of Washington Writers' Publishing House.

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A Day in the Life of a Publishing House

by Michael Bourne

Feature

Posted 8.20.14

Michael Bourne

We take a look inside the New York City offices of Simon & Schuster as its staff prepares to launch Matthew Thomas’s debut novel, We Are Not Ourselves, a title the publisher acquired for more than a million dollars. 

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The Savvy Self-Publisher: Robb Cadigan’s Phoenixville Rising

by Debra Englander

The Practical Writer

Posted 8.20.14

Debra Englander

For the first installment of our new column on self-publishing, an indie author details the route he took to self-publishing his novel, while editor Paul Dinas and publicist Corinne Liccketto weigh in with post-publication comments and suggestions.

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