Items Tagged With marketing

A Day in the Life of a Publishing House

by Michael Bourne


Posted 8.20.14

Michael Bourne

We take a look inside the New York City offices of Simon & Schuster as its staff prepares to launch Matthew Thomas’s debut novel, We Are Not Ourselves, a title the publisher acquired for more than a million dollars. 


The Savvy Self-Publisher: Robb Cadigan’s Phoenixville Rising

by Debra Englander

The Practical Writer

Posted 8.20.14

Debra Englander

For the first installment of our new column on self-publishing, an indie author details the route he took to self-publishing his novel, while editor Paul Dinas and publicist Corinne Liccketto weigh in with post-publication comments and suggestions.


My Book Is a Year Old, Now What? How to Keep the Buzz Alive

by Midge Raymond

The Practical Writer

Posted 6.18.14

Midge Raymond

A fiction writer and publisher discusses the many ways that authors can continue to promote their work long after the shine of a new release has faded.


Publishers Weekly's New Self-Publishing Site, Mark Twain's Racism, and More

by Staff

Daily News

Online Only, posted 5.20.14

J. Lo’s challenging memoir; Authors Alliance takes off; one hundred and fifty new words; and other news.