Magazine Articles Tagged With marketing

My Book Is a Year Old, Now What? How to Keep the Buzz Alive

by Midge Raymond

The Practical Writer

Posted 6.18.14

Midge Raymond

A fiction writer and publisher discusses the many ways that authors can continue to promote their work long after the shine of a new release has faded.

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Publishers Weekly's New Self-Publishing Site, Mark Twain's Racism, and More

by Staff

Daily News

Online Only, posted 5.20.14

J. Lo’s challenging memoir; Authors Alliance takes off; one hundred and fifty new words; and other news.

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The Art of Networking: How to Get What You Need Without Selling Your Soul

by Brian Gresko

The Practical Writer

Posted 3.1.14

Brian Gresko

Building a support network in the writing community can be less sinister than it sounds, but there are a few important things to remember along the way.

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On Self-Promotion, New Peter Matthiessen Novel, and More

by Evan Smith Rakoff

Daily News

Online Only, posted 9.25.13

Amazon announced upgraded versions of its Kindle Fire tablets; Zoë Heller and Mohsin Hamid debate whether fictional characters should be likable; Andrew Scott shares his thoughts with authors on self-promotion; and other news.

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Stephen King Family, Kerouac in Florida, and More

by Evan Smith Rakoff

Daily News

Online Only, posted 7.31.13

J. K. Rowling received a cash settlement from her law firm; Rebecca J. Rosen looks at the current state of copyright law; Jason Boog showcases a tool to help writers collaborate online; and other news.

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Microsoft Considers Purchase of Nook Media, Great American Woman's Novel, and More

by Evan Smith Rakoff

Daily News

Online Only, posted 5.9.13

Microsoft is considering purchasing Nook Media LLC for one billion dollars; the New York Times considers how Harvey Weinstein will entice viewers of the upcoming Salinger film; Jessica Francis Kane shares tongue-in-cheek advice on throwing a genre-reveal party; and other news.

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Network: How to Use Pinterest to Connect With Readers

by Charlene Oldham

The Practical Writer

Posted 3.1.13

March/April 2013

Charlene Oldham, a freelance writer and professor of journalism and business communications, offers advice to writers about how to use Pinterest to connect with and inspire readers.

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Publishing in the Twenty-First Century: An Interview With John B. Thompson

by Gabriel Cohen

The Practical Writer

Posted 3.1.11

March/April 2011

thompson2.jpg

Gabriel Cohen, coordinator of Sundays at Sunny’s, one of New York City’s longest-running literary reading series, talks with John B. Thompson, author of Merchants of Culture: The Publishing Business in the Twenty-First Century, who demystifies the complexity of the book-publishing industry in the United States and in the United Kingdom.

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Are Authors Who Twitter Any Fitter?

by Sarah Weinman

News and Trends

Posted 5.1.09

May/June 2009

Many in the publishing industry now consider Twitter—as they do Facebook, MySpace, and YouTube—an essential marketing venue for books and authors. But authors hoping to tweet their way to the social-networking top need more than a Twitter account—they need a game plan.

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The Contester: Down Came a Contest, Cradle and All

by Kevin Larimer

News and Trends

Posted 11.1.08

November/December 2008

The brief, contentious, and ultimately fruitless relationship between poet Stacey Lynn Brown and the editors of Cider Press, points to an essential question that pops up often in literary publishing: Whose opinion—author's or publisher's—should matter most when it comes to finalizing the product that enters the marketplace as a book?

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