The first book and only novel by memoirist Augusten Burroughs is coming to television. Screenwriter Bryan Fuller (Heroes) and director Bryan Singer (The Usual Suspects) are partnering to adapt Sellevision (St. Martin’s, 2000), which focuses on four characters linked by a fictional home shopping channel, as an hour-long comedy-drama series for NBC.

“I love the world of home shopping—it’s such a rich world,” Fuller told Variety. “There are those great metaphors of consumerism, buying happiness, all of that chasing material thing.” Fuller also told the trade magazine that he sees ample potential for product placement in the new series, so long as “it’s in an organic way. Then it can be funny and part of the story.”

Sellevision had been slated for development as a feature film by producer—and former Home Shopping Network CEO—Mark Bozek, who first optioned the rights to Burroughs’s book. That project failed to take off, but Bozek will stay on as executive producer of the new show. Sellevision will be produced by Universal Media Studios, the television production arm of NBC. No timeline has been announced.

The new project will not be the first time Burroughs’s work has been adapted for the screen. Sony Pictures filmed Running With Scissors (St. Martin’s, 2002) in 2006, shortly after settling a lawsuit with a Massachusetts family who alleged that the story was defamatory. Burroughs, along with his publisher, reached a similar settlement with the family a year later.